What Are Impact Cards?

Impact Cards (also called Impact Numbers) are visual cards that show donors the tangible impact of their giving. They translate dollar amounts into meaningful, real-world outcomes that donors can connect with emotionally.

For example, instead of showing a donor that they gave $408, an Impact Card can show them they funded 82 Bibles (at $5 per Bible). This personalized impact display appears on the donor portal and helps drive continued engagement.

Why Impact Cards Matter

• They turn abstract dollar amounts into concrete, emotional outcomes for donors

• They appear on each donor’s personal portal, making the experience feel tailored

• They support both fixed (static) values and personalized (dynamic) calculations

• They can be targeted to specific donor segments using audience rules

Types of Impact Cards

WeGive supports two types of Impact Cards. Understanding the difference is essential for setting them up correctly.

Static Impact Cards

A Static Impact Card displays a fixed number that is the same for every donor who sees it. Use these when you want to share an organization-wide milestone or achievement.

• Example: “1,200 meals served this year”

• Example: “50 wells built since 2020”

• The number you enter is exactly what donors will see

Dynamic Impact Cards

A Dynamic Impact Card calculates a personalized number for each donor based on their total contributions. You set the cost per unit, and WeGive divides each donor’s lifetime giving by that amount.

The formula is:

Impact Number = round( Donor’s Total Contributed ÷ Cost Per Unit )

Static vs. Dynamic at a Glance

Creating an Impact Card

Follow these steps to create a new Impact Card from the WeGive dashboard.

Step 1: Navigate to Impact Cards

1. Log in to the WeGive dashboard

2. Navigate to the Impact Cards section

3. Click the button to create a new Impact Card

Step 2: Fill in the Basic Fields

The creation form includes the following fields:

Step 3: Configure Audience Rules (Optional)

Audience rules let you control which donors are automatically tagged with this Impact Card. Rules use an AND/OR logic system with rule groups.

• Each rule group contains one or more individual rules

• Rules within a group can be combined with AND or OR logic

• Multiple rule groups are combined using the audience rule group operator (AND/OR)

• Rules can filter on donor fields like donation history, demographics, custom fields, and more

Step 4: Publish

Impact Cards have a Published toggle. When you publish an Impact Card:

• It becomes visible to tagged donors on their portal

• Automatic tagging runs: the system evaluates your audience rules against all existing donors and tags those who match

• Only published Impact Cards appear in the donor portal

Managing Donors on Impact Cards

Automatic Tagging

When an Impact Card with audience rules is published, WeGive automatically runs a background job to find and tag matching donors. Here’s how it works:

4. The system queries all donors in the organization against the audience rules

5. Donors who match are added to the impact_number_donors relationship table

6. Already-tagged donors are skipped (no duplicates)

7. The card’s tagging status progresses: null → processing → processed

Manual Donor Management

You can also manage donors on an Impact Card manually:

• Add donors individually or in bulk from the Impact Card detail view

• Remove donors using the remove function, which supports filtering and bulk removal

• Once a donor is tagged (whether automatically or manually), they remain tagged unless explicitly removed

How Impact Cards Appear to Donors

When a donor logs into their WeGive donor portal, they see Impact Cards in a dedicated section of their profile. Here’s what the experience looks like:

• Impact Cards load automatically when the donor visits their profile

• Each card displays the card name and the calculated (or static) number

• Cards are ordered by creation date, newest first

• Only published Impact Cards are displayed

Default Impact Number

Organizations can set a default Impact Number on the Donor Portal configuration. This featured card appears prominently on every donor’s profile and serves as the primary impact metric the organization wants to highlight.

Common Scenarios & Use Cases

Scenario 1: Organization-Wide Milestone

Goal: Show all donors that your organization has served 10,000 meals this year.

• Type: Static

• Name: "Meals Served This Year"

• Number: 10000

• Audience: All donors (or leave rules empty and manually tag)

Scenario 2: Personalized Giving Impact

Goal: Show each donor how many clean water bottles their giving has funded at $3 each.

• Type: Dynamic

• Name: "Clean Water Bottles Funded"

• Number: 3 (the cost per bottle)

• Audience: All donors who have made at least one donation

Scenario 3: Campaign-Specific Impact

Goal: Show donors in a specific campaign how many school supplies kits they funded at $25 each.

• Type: Dynamic

• Name: "School Supply Kits Provided"

• Number: 25

• Audience: Use audience rules to target donors who gave to a specific campaign or fund

• Date Range: Set start and end dates matching the campaign period