Donor Journey History Rules for Targeted Outreach

Last updated: April 6, 2026

You can now target donors based on their journey history when sending outreach messages. Use audience rule groups on your messages to segment supporters by where they are (or have been) in a journey.

How to Target Donors Based on Journey History:

  1. Go to Engagement → Messages and create or edit a message.

  2. In the audience settings, add an Audience Rule Group to segment your supporters.

  3. Choose from these journey-based rules:

    • "Has completed Journey X" — targets donors who have finished a specific journey

    • "Is on X step in Journey" — targets donors currently at a specific step within a journey

    • "Is currently in a Journey" — targets donors who are actively in any journey

  4. Optionally combine with a Communication List for additional filtering.

  5. Save and send your message.

Tip: You can combine multiple rule groups using AND/OR logic to get even more specific with your targeting — for example, donors who have completed Journey A and are currently on Step 2 of Journey B.